The Florida Keys are encouraging visitors to experience the islands during the late summer and early fall with a new promotional campaign called "Keys Season." Launched by Visit Florida Keys Key West, the initiative aims to highlight the more relaxed atmosphere and special offers available from August through October 31.

'Keys Season' Offers Discounts and Flexibility

The campaign features special values on a variety of offerings, including accommodations, attractions, fishing charters, dive trips, eco-tours, restaurants, and cultural experiences. This promotion extends from Key Largo all the way down to Key West, encouraging exploration of each island's unique character.

"Our first Keys Season celebrates one of the most rewarding times to visit the Florida Keys," said Kara Franker, president and CEO of Visit Florida Keys Key West. "This is when visitors can truly settle into the island lifestyle – whether that s watching the sunset from a waterfront tiki bar, diving North America s only living coral barrier reef, casting a line offshore or discovering the personality of each island community.”

Participating lodging partners are also emphasizing flexibility, with many offering free cancellation and rebooking options for travelers whose plans may change. Some deals extend beyond the official Keys Season timeframe, providing additional booking flexibility.

Beyond the Savings: Island Experiences

Beyond the financial incentives, Keys Season promotes the distinct experiences found along the Overseas Highway. Visitors are encouraged to tailor their trips, perhaps spending mornings on the water, exploring art districts in the afternoon, and enjoying local seafood as the sun sets.

As summer transitions into fall, the Florida Keys' event calendar becomes more active. Notable events include "Just a Few Friends," a celebration of Jimmy Buffett's life and music, followed by the well-known Fantasy Fest in Key West, known for its costumes, parades, and creative atmosphere.

More information about the specific offers and participating businesses can be found on the Keys Season website. The campaign is designed to showcase the appeal of visiting the Keys during what is often considered a less crowded, more tranquil period, allowing for a deeper immersion into the island lifestyle. The initiative seeks to draw both tourists and locals looking for staycation opportunities. For more details on the Florida Keys tourism market, readers can refer to reports from organizations like Florida Realtors.